Challenge
Virta Global’s rapid evolution from a startup to a global leader led to growing pains in maintaining brand consistency.
Brand Guardian
I was responsible for harmonizing the visual brand and rolling it out across all platforms. I developed scalable design templates to support marketing efforts and guaranteed a cohesive brand presence, whether at physical events like Berlin trade shows or in digital media.
Who
Riku Tuppela
Role
Brand's sole graphic designer for 1,5 years
Time
2023-2026
Market area
Global • 5 core markets
Sector
EV charging • V2G • Clean energy
Virtual Power Plant
The world's first VPP demo launched in Helsinki and Hyundai executives attended.
My challenge was making invisible technology feel tangible: I designed a visual identity around data visualization, pixel networks, and automotive graphics that could live on screens, signage, and a moving vehicle simultaneously.
B2C brand creation
Virta needed a consumer brand that stood apart from their B2B identity, something a driver could recognize at a charger and trust immediately.
I designed Virta Network by turning the negative space of the existing "V" logo into a shield: a mark that reads as secure, global, and driver-first.
Virta Webinar Series
I designed the full visual identity for Virta's webinar series — from social promotions to live broadcast graphics and post-event teasers. The goal was simple: make viewers feel they were witnessing something important.
With this video, we saw a tenfold difference in registered attendees (approx. 1,500) compared to the following webinar, which was conducted without a similar promotional video.
Post recording teaser, distilling key topics into an engaging format.